Theatre Promotion

Street view showing theatre window displays with newspaper-like background and a quote, advertising a play called 'The Outsiders.'
A visual graphic promoting the film 'The Outsiders', featuring a background of crumpled newspapers and a burning object with smoke. Text includes a quote from The New York Times praising the film as 'One of the most moving productions this year' and a red QR code labeled 'Scan Me'.
The image shows a burnt matchstick with flames and smoke, over a background of newspaper pages. The top right corner has a red text logo that reads "MusicBox Theatre." The bottom left features large red text that says "THE OUTSIDERS." The right side lists the cast and dates: "Starring Jay R. Ferguson, Rodney Harvey, Boyd Kestner. December 13-23."
Cover of Playbill for 'The Outsiders' with a dark background and flames on the right side; yellow Playbill logo at the top, with the subtitle 'Music Box Theatre' beneath.
Black and white poster with a flame at the top, featuring red and white text. The large red text reads 'THE OUTSIDERS,' with smaller white text underneath attributing the authorship to Jay R. Ferguson, Rodney Harvey, and Boyd Kestner. The poster provides show dates and additional details at the bottom.

For The Outsiders theatre promotion, I created a cohesive campaign across multiple formats, including a bus wrap, poster, subway poster, Playbill, and webpage. The designs use fire and newspaper imagery to reflect the story’s tension, rebellion, and the way rumors and conflict spread, much like headlines. Carrying these visuals across large-scale and intimate touchpoints helped build a bold, immersive presence that feels gritty, urgent, and true to the play’s tone while catching attention both on the street and online.

Reconnect with your body and mind as you escape the noise of everyday life.