For Ovine Alpine Gear, I developed a clean, modern brand foundation through a custom logo and cohesive style guide. Using a restrained gray and black color palette, the identity emphasizes strength, precision, and durability, drawing inspiration from the sharp, commanding presence of a thunderbird and arctic hawk. The sleek visual system is designed to feel elevated and technical while still grounded in the rugged alpine environment, creating a brand that feels confident, timeless, and built for serious conditions.