For the Tecovas email drip campaign, I designed a sequence that balances storytelling with urgency, pairing a warehouse sale announcement with the brand’s rugged backstory. The emails use strong visuals and concise copy to guide the reader from heritage to action, with a bullring GIF as a bold, kinetic moment that adds movement and Western grit. The result is a campaign that feels authentic to Tecovas while driving engagement and excitement around the sale.